Jerry Lockspeiser: What happens next?
One of the many reasons people like working in the wine trade is the sense of common bond. Trade outsiders may doubt how friendly people who are direct competitors can really be. But they often are. People can’t help liking and respecting each other. The bonhomie that wine engenders helps, as does admiration for the labour, love, and sheer dedication of those who make the stuff. From producers to distributors, retailers, and communicators, an unstated feeling of shared mission is in the air. Now, too, the trenches spirit that comes with having backs against the wall.
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